SHINEFINITY will help you achieve a long-lasting colour glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.  Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a silky hair feel.

·       ZERO LIFT

·       ZERO DAMAGE

·       CLEAN FORMULA*

WHY YOU’LL LOVE SHINEFINITY

Shiny hair is healthy-looking hair, which is why, as winter comes to an end, clients are looking to shed that cold-weather dullness and show off a radiant glow. Shinefinity helps them achieve that by veiling locks in a zero damage, long-lasting colour glaze that’s packed with benefits. These are just some of the reasons you’ll want to get glazing fast…

1. IT’S GENTLE ON YOUR HAIR

Get ready for a lot of ‘zeros’. Shinefinity glazes hair with a zero damage, zero lift, zero ammonia, zero silicone and zero drying alcohols formula that’s kind and gentle. This means you can use it on all hair types, no matter if your client’s hair is fine and fragile or coarse and dry. It’s great news for those who crave colour, but fear split ends and breakage.

2. IT FEATURES BALANCED PH TECHNOLOGY

Wella have carefully designed Shinefinity to maintain an optimal acidic level no lower than pH 6.5, as we know when the pH of the colour is lower, it can lead to unpredictable colour results – especially on highly porous hair. The glaze starts off mildly alkaline, so that the cuticles can swell and open slightly to let the colour in, before dropping to an acidic range that ensures zero lift and zero damage.

3. IT’S SUITABLE FOR ALL BASE COLORS

As well as being suitable for hair in every condition, Shinefinity can be applied to any base colour. It’s not just for virgin hair; you can use it on coloured or pre-lightened locks, too. However, we do recommend you don’t use a colour reducer,

before glazing, as the final results may be unpredictable.

4. IT ENHANCES THE NATURAL TONE

One of Shinefinity’s most alluring features is its ultra-natural finish. It subtly elevates your client’s hair, while respecting the natural high and low tones they already have. More and more, clients are seeking colour that looks and feels believable – not obviously coloured – and this glossy glaze helps them achieve just that (with light-reflective shine added in).

5. IT’S QUICK AND EASY TO WORK WITH

Mixing your Shinefinity formula is simple. All you have to do is blend the desired shade of the gel crème with the Brush & Bowl Activator or Bottle Activator (depending on your chosen technique) in a 1:1 mixing ratio. Application is easy, too, as the kind-to-hair formula doesn’t drip, so you can move quickly without having to worry about making a mess.